Visionary Time Travel
A Practical
Business and Personal Research
Tool for
Looking Ahead
Oliver W. Markley, Ph.D. [1]
Emeritus Professor of Human Sciences and Studies of the
Future
University of Houston-Clear Lake
Ó 2003, O. W. Markley, all rights reserved
A
Scenario
“Ten... nine...eight...”
as the
countdown to begin the Visionary Time
Travel journey continued, the voice of the facilitator smoothly instructed
the “Visionary Intranauts” to:
“Begin to finish your relaxation of the physical
body, your thoughts and your emotions, ready to experience the
future afresh.
“Seven...six... five...”
“Complete the process of jettisoning your previous ideas about the future. They will
be waiting for you when you return, but for now, let them go.”
“Four...three...”
“Recall the business question we are journeying to explore: ...[2]
“Two...one...”
“Here is the specific option you will explore.
In the way you have learned to do, mock up the intention to make this option
real in the future we will be exploring together.”
“Zero...”
“Begin the journey!”
What do you notice first?”...
Visionary
Time Travel: What is it? What is it
good for?
Visionary
Time Travel is a new
application of a decades-old approach known by such names as focused
imagination and guided cognitive imagery. It involves a mental journey through time -- often both past and
future. Depending on the purpose for
which it is being done, the journey may be
pre-planned and scripted in detail, or it may be more open-ended and
exploratory. It can be used to inform
hard-headed business decisions (“executive intuition”), or it can be used as an
experientially entertaining way to study such subjects as history
(“edutainment”). It is a potentially
robust “Knowledge Management Technology” for use in the emerging
fast-track global ecology known as e-business.
The use of focused imagination for purposes of
investigating “ Futures” has for some years been taught by the author at the
University of Houston-Clear Lake’s Studies of the Future Program, both to the
graduate students there and to clients in business, government and voluntary
associations; and before that, when he was a research futurist with the
Management and Social Systems Group at SRI International. It is an especially appropriate technology
for futures exploration, conjecture and
forecasting in business and professional settings that involve a high degree of
uncertainty, and an equally great strategic importance for the individual, work
team, company, or institution involved.
Example One:
Career decision analysis by an individual.
Several years ago, a young psychotherapist in
the Houston area came to the author’s consulting office in order to shed light
on whether he should refocus his career, and if so, how. Feeling quite burned out by continued
practice in what he was experiencing as an increasingly demeaning and
resource-squeezing managed health care system, he wanted out. But he didn’t know what career path would be
best to take. He came to Partnership
Associates for access to our battery of tools through which to tap his deeper levels
of intuition on the matter.
After first going through a hour-long sequence
of processes designed to put him in touch with “what stands between me and
feeling O.K. about this,” he formulated the following two career paths to
explore:
1. Leave the managed care system, but continue
the practice of psychotherapy with an emphasis on personal coaching, as an
independent practitioner in Houston’s high-rise business community.
2. Leave behind the professional practice of
psychotherapy, and commercially develop an avocation he loved -- that of oil
and acrylic portrait painting of high-end yachts in the Gulf Coast area, and
writing personalized poems that he
framed to go with the portrait.
The
result? After two Visionary Time Travel
trips through the future --each of which involved the felt intention to
enact one or the other of the above two options, and then relaxing into his
deeper levels of intuition on the matter, he chose a third path -- that of
moving to Austin, where he joined a family therapy group practice, and where he
could greatly expand his artistic endeavors beyond what he had done in the
past.
Example Two:
Policy analysis and alignment of viewpoints
across different levels of management
in a multi-national corporation. A
second case example involves a team from a large automotive and electronic data
systems corporation who came to UHCL to learn state-of-the-art tools of applied
futures research. As we were discussing
various “ Futures” research tools, the group decided that they would like an
experiential introduction to the method described above as Visionary Time
Travel. Since the group had just
several hours before involved themselves in a frustratingly inconclusive
discussion regarding “Third World” markets, the policy option chosen for
investigation of this futures method
focused on this question:
“What
would the future of our company and of the world look like if ‘First World’
Corporations such as us [do versus do not]
strategically embrace the
poverty-stricken ‘Third World’ as well
as the economically growing ‘Second
World’ of nations and cultures as customers
(i.e.,
not just the source of low-cost labor)?”
The team’s two Visionary Time Travel journeys
(one for each policy option) were facilitated by the author, who first
described the process, then gave appropriate instructions for relaxation and
focusing. Various frames of reference and time horizons to experience were
suggested as the participants imaginatively journeyed through two different
futures: one representing the “do” and one representing the “do not” policy
options.[3]
The results were clear cut. All participants, from the corporate team
leader to the lowest graduate student research assistant to the team,
experienced much the same thing.
Their
conclusions? These two stood out:
1. The
corporation’s long term sustainable growth and well-being is dependent on the
well-being of all nations, not just the ones that have a good shot at becoming
prosperous.
2. The
question we should be focusing on is not:
‘Whether or not the corporation should move in
this
direction;’ Rather,
it needs to be:, ‘How might it be
feasible to help leaders at all levels to experience and see this for
themselves, so that meaningful progress in this direction might become feasible
to achieve?”
To the practicing futurist, this is not a very
startling result. What may be greater interest is the fact that by having all
members of the group experience the same facilitated “time travel” in the
theater of their own imaginations, a very similar conclusion was reached by
participants reflecting the alignment of widely diverging points of view on the
ideological spectrum from economic conservative to ecology activist. And these
conclusions were reached in ways that directly tap the level of motivation we
usually ascribe to “core values.”
Similar results occurred when using this method with an international
group of human resource directors brought together by the Group VP for HR of a
Fortune 50 petrochemical company, for a day of "Out of the Box"
visioning of their individual and collective futures.
Professional
Documentation and Future Possibilities
My ways of using Visionary Time Travel and
other Focused Imagination methods are reported in
the professional literature,[4] and will be described in a
session at the forthcoming July, 1999 Conference of the World Future Society in
Washington, D.C.
What are the main ways in which a Futurist or a
Business Intranaut can use these methods?
Because the approach has as yet not really
caught on as a way to help clients in different settings to experientially
envision possible, probable and preferable futures for themselves and their
clients, it is hard to say what the limits will be to which this method will
ultimately be constrained. But the author
has found two methodological approaches as particularly “user friendly” and
effective:
1) The general Visionary time travel method
described here for purposes of futures
exploration and for experiencing the future needs of one’s company (or one’s own
self) now needing to be prepared for, as well as the needs of future
generations needing to be responded to;
2) An integrated set of methods for: a) need finding, b) transforming perceived
needs into opportunities, c) choosing between alternative policy options, and
d) transcendental exploration of personal sources of intuition and wisdom.
Or, said in less technical phraseology, the two
approaches enable you to:
1) Personally journey into an experiential
exploration of the future possibilities and preferences revealed as revealed to
you from your own intuition and imagination; and
2) Use other “” processes for:
•
Finding out what stands between me and feeling o.k. about ...[e.g., the future]
•
“Connecting with personal ‘depth intuition’ as to how perceived needs and
problems can be seen as essential opportunities to be explored, rather than
threats to be resisted;
• Doing
the type of process described at the beginning of this article;
•
Journeying to the "Source of Awareness" to experience what our own
personal
depth intuition reveals about our own
“preferred” as well as “probable”
futures.
Summary/Conclusion
The purpose of this note is to present both a
vision and some of the intellectual
foundations for a practical approach to “strategic visioning” that is proving
of interest to business leaders looking for leading-edge tools and techniques
for wise choosing. Visionary Time Travel and Focused Imagination tools represent a clear way to improve
conventional scenario forecasting and strategic planning methods,
especially applicable for Just in Time (JiT) business environments.[5]
[1] This process was featured
in the October/November, 1998 issue of FAST COMPANY magazine.
See it online at www.fastcompany.com/online/18/visioning.html.
[2] The questions to be
explored in Visionary Time Travel take many forms, depending on the purpose of
the client. They include:
• “What will happen if “X” (a decision or
policy option of great uncertainty, but equally great strategic importance) is, versus is not chosen and acted upon by the client?”
• “Which policy option or decision is better,
“X” or “Y”?
• “In a future involving a specific scenario
[that is chosen up front], what important bases for feeling good and for
feeling bad are likely in this particular future, but not yet recognized?”
It
would be misleading to suggest that the technology of Visionary Time Travel in
its current state of development can provide a full deck of answers to such
questions. But the use of this method
can provide an experiential “feel” for what the client inwardly believes about
these things, which can be even more valuable than a ‘predictive’ grasp on the
future, which for most of us, is uncertain to the extreme in any event.
[3] It should be pointed out
that the instructions described in the opening scenario are only meant to
illustrate how the process of Visionary Time Travel proceeds. The instructions as worded there are not
meant for literal use!
[4] Two articles by the author
on this are: “ Futures: Guided Cognitive Imagery in Teaching and Learning About
the Future” (pp. 522-530 of the
Nov/Dec., 1998 special issue of AMERICAN
BEHAVIORAL SCIENTIST devoted to Futures Studies in Higher Education); and "Using Depth Intuition in Creative
Problem Solving and Strategic Innovation," Selection 40 in Sidney Parnes
(Ed), SOURCEBOOK FOR CREATIVE PROBLEM SOLVING: A FIFTY YEAR DIGEST OF PROVEN
INNOVATION PROCESSES, Creative Education Foundation Press, 1992.
[5] For readers concerned about the ethical or legal probity of using this type of tool in the workplace, this last footnote is offered: Recalling that the Latin root word, educare, means to draw forth that which is latent within, the author considers that these methods should be categorized as educational , rather than as psychological or psychotherapeutic, even though knowledge of cognitive psychology is essential for good facilitation. And trust.